how to create a digital marketing strategy ?

Here are some steps that you can follow to create a digital marketing strategy:

1. Define your target audience and buyer personas.
2. Set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).
3. Analyze your current digital channels and assets.
4. Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
5. Develop a content marketing plan and optimize for search engines.
6. Utilize social media platforms.
7. Monitor and report on your progress.
8. Continuously improve and update your strategy.